How much do you spend on advertising? How much would you like to spend?
Have you ever considered what may happen if your employees kept either internal or external blogs? Do you think you could generate a whole wealth of material for marketing from the activity that blogging represents?
Not only that but you can also use the comments, with one post you are doing market research, advertising your business, and generating marketing material. (think about the possibilities this suggests) and if that is not enough to lower your advertising costs, consider for a moment what could happen if your company engages in matters that concerns its business, for example: local community events, debates about skilled workers, legislation, online or offline you will generate a profile and a talking point about your company. Try it… it is also worth considering to engage a PR Company to help you along the way.