Seth Godin, has a very interesting post which just about categorises all marketing attempts nicely. Which category are you in with your blog?, “There’s something you need to read, so I wrote about it.” But I could be wrong, it has got me thinking. it is not quite as simple as that if you are building a community like WorkConnexions.com. As it involves certain amount of alt truism.
“Watch this because I’m in it
I’m in it because you’ll enjoy watching it.
I published a book so I need you to read it
There’s something you need to read, so I wrote about it.
I’m fifty and I just made an album because it was time for me to make one.
These songs won’t let go of me and I want to share them with you because they matter.”