Just came across this on the Prospectus website, which caught my attention. So they must be doing something right.
http://www.prospects.ac.uk Prospect is a career website for university graduates.
“It was Albert Einstein, himself no stranger to the occasional crazy concept, who claimed that insanity was doing the same thing over and over and expecting different results. Whilst this isn’t exactly the sort of definition you’d expect a mental health professional to agree with, it’s certainly true that continually banging your head against a wall and expecting anything other than a headache seems a little daft. That’s why if you find yourself in the position where several months after graduation you are still trying to get your Plan A to work it might be time to accept that you could do with a Plan B.”
This philosopher can be applied to business. My own philosopher is to say yes untill you are too busy to say yes anymore. Thoughts.
There are quite a lot of strategies that health groups could apply to Social media. In nut shell it is all about taking part in the discussion.
You can host a forum in your particular interest or start a group chat about products.
I would imagine that Face book/Linkedin would be a good place to start as it has a diverse audience. You can also use the advertising options available on Facebook.
You might want build a word press blog for the product (www.http://web.web.http://web.wcx.me/).
Or start a community using Ning or Drupal if you can not find a suitable relevant network.
Advertising by its very nature is about standing out and getting your message across. If you find that your market share is dropping or your sales is going down, you can do what you have done before to remedy the situation. Or you can develop your business with a new idea and seize the initiative. It would appear when we are talking about new ideas in British politics the conservatives are leading. Why is this? Because they embraced a new idea, the fact that the Labour party have copied it… will not help Labour at all.
If you want new business you have to do new things.