Tag Archives: Social Media Sites

Consultancy, Marketing

Do you “get” Social Media Marketing?

Here’s a great video you might find interesting:

Don’t discount the first few minutes of the video, Perry talks through the basics of social media, then puts together a flow of how the Marketing side of it works. He compares social networking websites to a Party, your blog as your Home. When you go to a party you don’t ram what you do down people’s throats. Rather you are nice to people, you may even invite them to your home and possibly tell them what you do. The people you meet will remember you for this and recommend you to their friends, extending your reach way beyong the few social contacts you have made.

Moral of the story: Be Cool .. interesting concept.

Owen, Social Media Sites, Work Connexions SMO

Social Networks – Changing the way we work

I came across some great research into Social Networks carried out by Dynamic Markets on behalf of AT&T. They surveyed over 2,500 people from a variety of industries (from commissioning steel buildings to selling automated OS recovery packages) in 5 countries and here are some findings that they published:

Some things uncovered in the study include:

  • 65% of employees surveyed say that social networking sites have made them and/or their colleagues more efficient
  • 63% say they have enabled them and their colleagues to achieve things that would not otherwise have been possible
  • 46% say they have sparked ideas and creativity for them personally
  • External collaboration sites on the web and internal blogging sites (both 11%)

The Top 5 social networking tools being used as part of everyday working life are:

  1. Companies’ own collaboration sites on intranets (39%)
  2. Internal forums within the company (20%)
  3. Company-produced video material shared on intranets (16%)
  4. Online social networks, such as LinkedIn and Facebook (15%)