The Institute of Directors has just recommend blogging as way of connecting with your customers in an interesting article they explain:
“If you want to compete, you must pursue your customer’s loyalty and pay them attention; they have many options and will move on without a second thought.”
“A blog will also enable you to build relationships with customers. Many will appreciate the chance to ask questions; others will be influenced by the feedback they read and how you respond to it. A positive comment or a problem sorted promptly can establish you as a trustworthy seller.
Sometimes you can turn a negative into a positive – by offering a prompt return for a customer who’s made the wrong choice, for example. But you’ve got to make sure you’re able to deliver what you promise, otherwise it could do you more harm than good.”
The full article can be read here. This is just the sort of thing we have been waiting for at www.Wcx.me