It has puzzled me why the uptake of Web 2.0 in certain industries and places has been so slow. On one hand I can understand it, effectively web 2.0 can represent a loss of control. If your company engages in open communication with its customers and employees one may perceive a loss of control. No longer are topics discussed by a few individuals with in close proximity of each other. They can be discussed by whole departments across continents. What one customer may write about an employee or product is no longer a conversation with two or three people but can be seen and read by a hundred times that number.
Sherrilynne of Strive Pr pointed me to this recent blog “ Social networking could turn out to be a costly “white elephant” for businesses that rush to invest in the technology. ” While some companies may be debating the merits and the cost of web 2.0. Can one really run the risk of not implementing and engaging your company in what is effectively the most important communications medium since democracy.
Yes there is risk that your business could suffer, but can you afford to dismiss it. If you have a service to offer and you work in competitive industry than you have to compete. I have listed some of the positive and negative advantages of web 2.0 below.
Direct Communication medium to customers, and employees.
Increased web visitors – potential increase business.
Increased web presence – lower cost of marketing.
Business and product development.
Content is Timeless – With any other form of communication the life span is limited.
Real Time Statistics – Measure the Success of a promotion campaign.
Saves Time – Implementing projects correctly.
Lower advertising cost.
Generates marketing information for use in offline media.
Provides transparency for companies.
Can be used to make part of an assessment of an employee’s performance.
Reputations can be damaged and business lost if not properly implemented and handled.
There might be some more disadvantages but I cannot think of them now. This is what Wcx does, also I notice have given myself 13 topics to blog about over the next couple of months.