I have been reading the IOD magazines in my Christmas break and they have got an interesting article on e-commerce. They claim that you have got seven seconds to capture and interest your visitor. With so much content online these days the old maxim that content, content, content would guarantee a number of visitors is yesterdays news. Why?
First it takes time to produce quality content, not only do you have to be well informed you also need an opinion. Even if you have these two aspects it may not be enough. Writing content is an art as Sherrilynne over at Strive Pr can explain. Is it cheap to produce quality content? Hell no, even the most established bloggers such as Dosh Dosh require an indeterminate amount of time to write and check there content before it goes on there website. Other bloggers or companies employ other people do it for them. Which ultimately costs money instead of time.
Is Content King? Nope. A few months ago I looked at setting up a debt recovery business. In my research I was staggered to find so much quality content already on the net . I could have written till I was blue in the face with original content. I do not think that that my debt recovery website would have got on to the golden first page of google results for debt as a search word. As Chris Barling, in the IOD article also CEO of e-commerce software company Actinic, explains: “People try to trick Google, but it’s very good at finding relevant sites.
So what to do? Owen and I have been talking too about this problem recently and we do believe there is a solution. It does not lay in the content that you produce. Although original content is beneficial. It is no longer about one certain area but the concept as a whole. You can now buy a very respectable website for £1000 pounds. Unless it is geared to engage your market in all honesty you are better spending the money on hosting a wine and cheese evening for your potential customers . The only problem with that is, in a time poor world you are severely limiting your market and my 7 seconds was up long ago.