This is one answer to a bunch of questions that I posted here on social media, more answers to follow to that post in the future.
First the easiest way to answer this question; How effective is Social Media? is to demonstrate it:
Go to Google and type in: How effective is social media?
Google doing what it does best comes back with a nice varied selection of articles. From the good side to the bad side and the ugly of course.
On the good side you have
On the bad Side:
Social media “struggling for effective metrics” Just what is success and how do you measure it click here for the article
And the ugly:
There are many other results on the page that are worth looking at, this is just my selection.
I posted the same question in this forum: http://workconnexions.com/node/35#comment-153