Answer: What Can Social Media Do For Me As A Director?

This is the last blog in a series of questions that I asked back in August here:

You can choose to ignore social media, many people do. Old networks are still in place. If you are university professor or an expert in a particular field than why bother. If you have more than enough work too, you could argue that you have no need. While it is true very few deals are closed on the internet. There is one problem, with more and more people using the internet for locating information. They may well ask the queastion, where are you?

The world is changing and ways of doing business are changing too. Already we are starting to see the disappearance of regular telephone lines as more and more information gets assimilate into internet protocols. Media is is not the same anymore, TV and Newspapers are all seeking to do more business online. One thing is clear while the message may be the same, the medium is different.

Social media is quicker, more intense, and direct. Like any company that trains and prepares it staff there are advantages to be had. You can choose to ignore and ban the use of Social Media in the work place or you can train your staff in how to make the best use of it.

Some ideas worth considering are:

Ask your staff what sites they use/like? – These could be the places where you should be advertising, or maybe have an online presence.

Encourage participation after having set guidelines –Your Company is as good as its employees, if they interact online than it can be used as effectively as free publicity.

Encourage employees to share their experiences – Gives insight into the company.

Managers as bloggers – Open up a different form of communication in managing departments. Want to find out more. Here is the fictional account of what Social Media manager does, read it here:

Here is a good example of how social media has helped one business in the travel industry Mark Hayward sums up his answer to how social media has helped business by the following below:

How do I think social media can help (really) small businesses? Pretty much the same way social media can assist large business and mega-corporations:

  • promotion
  • networking
  • branding
  • as catalyst for collaboration

What other ones would you include here?

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