“Web 2.0”

Web 2.0 refers to a perceived second generation of web-based communities and hosted services such as social-networking sites, wikis and folksonomies — which aim to facilitate collaboration and sharing between users. The term became popular following theP&G Social Media Lab Cocktails at Web2Summit first O’Reilly Media Web 2.0 conference in 2004. Although the term suggests a new version of the World Wide Web, it does not refer to an update to any technical specifications, but to changes in the ways software developers and end-users use the web. According to Tim O’Reilly, “Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform.”

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