Content Is No Longer King, It Is Who You Know Offline

I have been thinking for a while how to differentiate ones self from the super competitive internet market. The closely held maxim that content is king deserves to be re-examined.

I have recently been doing a lot of research and study into Law. While it may not be everyone’s cup of tea, the amount of information on the internet relating the subject is more than sufficient. In this academic study where there is little commercial interest and expertise in generating Law content, I found the internet has more than enough sources.

My bet is that if you created a website which is well written and has truly informative content, you may have already missed the boat. This is purely in regards to search engine traffic and becoming an authoritative source on the internet.

Go any to any search engine and type in these words; blogging, How to blog, biz development, I would be very surprised if any blogger came on the first page except possibly A listers, or a blog that has been around for some considerable time.

There is no hard or fast solution here, first it is important to get to the facts.

It is no longer possible with millions of pages being created on the internet for Google to index yours at the top.

We must ask ourselves some questions:

If a tree falls in a forest with no one to hear it, does it make a sound?

My own suggestion is that we possibly have to start moving to a more local applied use of blogging and use of information on the internet.

For example, small offline groups/communities in your particular area brought online by people they know. It is so much more interesting when you have met the person. You may than be able to gauge your audience and ultimately interact much better. So in my case it would a sales/business development that I would find and bring it online. Connecting to local people.


3 thoughts on “Content Is No Longer King, It Is Who You Know Offline”

  1. Hi Leo

    Like your post and funnily enough I really agree with you on this one. Like it! Rather than trying to shout to everyone it's about talking normally to the people in the same room.

  2. Good arguments Leo, but I still think that with good SEO, good content and really good links you can take the top spot in Google for any niche. Of course, SEO might be a little difficult, lol.

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