“If you want a different result then do something different”
I am sure this is an age old motto. Unfortunately, I cannot recall where I first heard it. For example, if you are trying to launch a new product, recruit or increase sales, there are several ways to do this. They can be divided into two categories. Processes that you have tried, and those that you have not. Fundamentally doing what you have done before is not a guarantee for the same results the next time. It would appear that a new idea often has a certain sparkle. Quite often people ask me; why would I advertise in the Work Connexions magazine? What would be the result? If magazine publishers could answer this question, maybe our lives would be perfect. The best one can do, in my opinion, is due diligence and make sure that it does what its says on the packet. One tip, people read something because it is interesting.
If you find it interesting than you are halfway there.