Advertising by its very nature is about standing out and getting your message across. If you find that your market share is dropping or your sales is going down, you can do what you have done before to remedy the situation. Or you can develop your business with a new idea and seize the initiative. It would appear when we are talking about new ideas in British politics the conservatives are leading. Why is this? Because they embraced a new idea, the fact that the Labour party have copied it… will not help Labour at all.
If you want new business you have to do new things.