When starting a business one of the most forgotten facts is persistence. Of course when you start, you think that you will be making money and have a host of customers more quickly then you can say Jumping Jack Flash. The reality is that before people are willing to invest their hard earned cash they want to be sure that you are going to be around in 6 months time and beyond. There is no easy road around this. Other than persistence and continually demonstrating that you have the goods.