I came across some great research into Social Networks carried out by Dynamic Markets on behalf of AT&T. They surveyed over 2,500 people from a variety of industries (from commissioning steel buildings to selling automated OS recovery packages) in 5 countries and here are some findings that they published:
Some things uncovered in the study include:
- 65% of employees surveyed say that social networking sites have made them and/or their colleagues more efficient
- 63% say they have enabled them and their colleagues to achieve things that would not otherwise have been possible
- 46% say they have sparked ideas and creativity for them personally
- External collaboration sites on the web and internal blogging sites (both 11%)
The Top 5 social networking tools being used as part of everyday working life are: