Tag Archives: adwords

AdWords – About Quality Score

AdWords – About Quality Score

In a clever way to deliver a better product to their customers, Google Adwords have come up with the quality score. As explained below.

“A Quality Score is calculated every time your keyword matches a search query—that is, every time your keyword has the potential to trigger an ad. Quality Score is used in several different ways, including influencing your keywords’ actual cost-per-clicks (CPCs) and estimating the first page bids that you see in your account. It also partly determines if a keyword is eligible to enter the ad auction that occurs when a user enters a search query and, if it is, how high the ad will be ranked. In general, the higher your Quality Score, the lower your costs and the better your ad position.

Quality Score helps ensure that only the most relevant ads appear to users on Google and the Google Network. The AdWords system works best for everybody—advertisers, users, publishers and Google too—when the ads we display match our users’ needs as closely as possible. Relevant ads tend to earn more clicks, appear in a higher position and bring you the most success.”

It would appear the Google are saying that you cannot buy your way to the top. It would appear that you need to have a quality website to insure your adwords are successful.

What are your thoughts?

AdWords – About Quality Score

In a clever way to deliver a better product to their customers, Google Adwords have come up with the quality score. As explained below.

“A Quality Score is calculated every time your keyword matches a search query—that is, every time your keyword has the potential to trigger an ad. Quality Score is used in several different ways, including influencing your keywords’ actual cost-per-clicks (CPCs) and estimating the first page bids that you see in your account. It also partly determines if a keyword is eligible to enter the ad auction that occurs when a user enters a search query and, if it is, how high the ad will be ranked. In general, the higher your Quality Score, the lower your costs and the better your ad position.

Quality Score helps ensure that only the most relevant ads appear to users on Google and the Google Network. The AdWords system works best for everybody—advertisers, users, publishers and Google too—when the ads we display match our users’ needs as closely as possible. Relevant ads tend to earn more clicks, appear in a higher position and bring you the most success.”

It would appear the Google are saying that you cannot buy your way to the top. It would appear that you need to have a quality website to insure your adwords are successful.

What are your thoughts?

Improve your Adwords campaigns

I came across a great video recently by StomperNet with some great ideas to improve your Adword campaign and maximise the return you get from your website. The idea behind it is that instead of focusing on how much TRAFFIC you can get to your website, you should be focusing on the RIGHT kind of traffic to get to your website, the portion that are motivated to make a purchase. I’m not promising it’s going to be curtains for your competitors, but it can certainly help you make a few more bob. I wish I had watched this when I used to run The Joke Shop

Watch the video here

Phishing and your Google Adwords Account

This morning I got an interesting email from Google warning for Adword users that they have been a number of security issues recently. Apparently users of the service have been receiving emails telling them that they are at risk to money being transferred from there account. To counter this they have to click on link which leads them to a false site (phishing) Where the site operator is able to get there account information when the user tries to log in. From the criminal perspective is clever scheme. What surprises me is that anyone who would be using Google ad words or administrating it is unlikely to be an internet novice. The problem must be widespread for Google to be emailing all of us. What does that say about their user base?

Here is an excerpt from the mail:

“There are currently reports of phishing attempts that appear to be from adwords-noreply@google.com. These fraudulent emails ask users to update their billing information, take action on a disapproved ad, edit their account, or accept new AdWords terms and conditions. Please remember that the Google’s AdWords team will never send an unsolicited message asking for your password or other sensitive information by email or through a link.

 

If you need to change your account information, such as your billing details or your password, always sign in to your AdWords account from the main AdWords login page at https://adwords.google.co.uk and make the changes directly within your account.

 

We’ve included more information below on how to avoid phishing.  If you have any questions, please don’t hesitate to contact us at http://adwords.google.co.uk/support/bin/request.py?ctx=cuffhelp.”