Seth Godin, has a very interesting post which just about categorises all marketing attempts nicely. Which category are you in with your blog?,  “There’s something you need to read, so I wrote about it.” But I could be wrong, it has got me thinking. it is not quite as simple as that if you are building a community like WorkConnexions.com. As it involves certain amount of alt truism.

Excerpt below

“Watch this because I’m in it
vs.
I’m in it because you’ll enjoy watching it.

Or,

I published a book so I need you to read it
vs.
There’s something you need to read, so I wrote about it.

Or

I’m fifty and I just made an album because it was time for me to make one.
vs.
These songs won’t let go of me and I want to share them with you because they matter.”