It is the wierdest message in business I have seen posted on the internet. First Mr Reese goes on about how he has arrived at the decision.

“After careful consideration, we have decided to shutdown the BlogRush service. If you have the widget code on your blog you will need to remove it.”

Then he talks about how he has received offers but none of them held enough integrity for the users. It is admirable but puzzeling.

“We have received several offers & inquiries about acquiring BlogRush, but we are choosing not to go that route. While many might think this is crazy, we truly feel it’s the ‘right’ thing to do for our users. Believe it or not, it’s not always about the money. In fact, BlogRush will have lost a small fortune when it’s all said and done, and it was by choice. There were many things we could have done to monetize the service but we wanted to make sure it was going to benefit our users first.”

What do you make of it?

“Last but not least I want to say that I hope the failure of this service doesn’t in any way discourage other entrepreneurs from coming up with crazy ideas at 4AM (like I did with this one) and from “going for it” to just try and see if something will work. Without trying there can be no success. And as we all know, ideas are worthless without action. The Web wouldn’t be what it is today without entrepreneurs trying all sorts of crazy ideas.”

You can read the whole thing here: http://www.blogrush.com