To grow an internet business it is much like any business in the physical world. The more contacts you have the more business you can do. So attending networking events, Keeping in touch with related bodies, companies, and individuals is going to keep your name fresh in their mind. In the online world this is done by the same method. I recommend spending an hour a day, subscribing to sites, posting adverts, having a blog, leaving comments on other peoples blogs. It is also important to build up a relationship with any likeminded people. If you like what they do then send them an email, or leave a comment. As the relationship develops you will be able to do reciprocal links. The name of the game is linking. The more links you have pointing to your website the higher your page rank will be, the more traffic you will get, the more business you will do. This is the most ethical way to increase web presence and fundamentally is what the Work Connexions site does.
If you have leanings to the dark side of the force, he he J you can try SEO’s (Search engine optimization). They will do all of the above but not usually by ethical methods. They will set up a bogus site for example http://eaby.com/ which will automatically have links to their customers and will open up a number of windows. (quite often used on porn sites) when you try to close the windows you end up clicking the site. Google and Alex registers this click as a visit. What Google sees is the higher traffic to the website and thus decides that the website is important and gives it a higher page ranking. It also adds up all the links in its database to decide the sites relevance.( A method that is closely guarded and regular changes) So when someone types in a word related to your site on Google you will appear on the first page of results. The risk is with such techniques is that Google will eventually catch you out and ban your page to the salt mines in Siberia never to be found again. In till you sincerely apologise to Google and promise not to use such techniques again. That’s it in a Nut shell. I hope it makes sense……..
I was surfing the internet this evening and it struck me how bloggers can give an entirely different image about themselves than what they really are. For example just recently a couple of blogs have been sold for $10,000. While it is nice pocket money, you are not going to be able to retire on it. Is the buyer buying a page rank or the personality. The other side of the coin is there are bloggers out there who have photos of themselves in big expensive cars on their blog with the promise of blog like me and you too can live like me. While the reality is they are probably scratching a living. Still it is better than mugging old ladies.
There is of course another kind of blogger who is totally nuts but their blog is very plain. I do wonder about interacting in this way what are the benefits and what are the pitfalls? If we keep it all in perspective I would not do business with somebody solely on their blog. Which is why executives still travel the globe. Face to face is the still the most trusted way to get business done. As I search the internet I wonder what blogs are telling us about their owners? and what are their reasons for blogging. For me personally it is a development tool.
Most Companies implement a time recording system of what their employees do while working, so that they can budget and plan properly how long it takes to implement systems or do a piece of work. While these are proven methods to getting accurate information in your company, I would like to suggest a another alternative. What would be the effect if key people on a rotation basis had to keep a blog (diary). Private or public I think it would produce some interesting results.
In the first instance it would allow other people to understand the person.
In the second it would allow one to understand the job.
Of course for financial planning there are some limitations but so long as not everybody is doing it at once it should be fine.
I have never been a great armchair sports fan, as I always enjoyed sport more being a player in the game. I can understand why so many people like watching sport, two teams, or players battling it out on the same course. What makes it exciting is that it is a fair match, as teams usually battle teams of similar level. For the spectator it must be thrilling as only one team can win, a fact of the game is that the playing field is level. A truly buoyant economy is an exciting economy where everyone can benefit. But it is important that monopolies official or unofficial are kept in check or are introduced to sufficient competition. This same philosophy is the basis of democratic society. Every person who is born into society by law has the same chance in life. When the playing field is sloping towards one side we have a problem.