To grow an internet business it is much like any business in the physical world. The more contacts you have the more business you can do. So attending networking events, Keeping in touch with related bodies, companies, and individuals is going to keep your name fresh in their mind. In the online world this is done by the same method. I recommend spending an hour a day, subscribing to sites, posting adverts, having a blog, leaving comments on other peoples blogs. It is also important to build up a relationship with any likeminded people. If you like what they do then send them an email, or leave a comment. As the relationship develops you will be able to do reciprocal links. The name of the game is linking. The more links you have pointing to your website the higher your page rank will be, the more traffic you will get, the more business you will do. This is the most ethical way to increase web presence and fundamentally is what the Work Connexions site does.
If you have leanings to the dark side of the force, he he J you can try SEO’s (Search engine optimization). They will do all of the above but not usually by ethical methods. They will set up a bogus site for example http://eaby.com/ which will automatically have links to their customers and will open up a number of windows. (quite often used on porn sites) when you try to close the windows you end up clicking the site. Google and Alex registers this click as a visit. What Google sees is the higher traffic to the website and thus decides that the website is important and gives it a higher page ranking. It also adds up all the links in its database to decide the sites relevance.( A method that is closely guarded and regular changes) So when someone types in a word related to your site on Google you will appear on the first page of results. The risk is with such techniques is that Google will eventually catch you out and ban your page to the salt mines in Siberia never to be found again. In till you sincerely apologise to Google and promise not to use such techniques again. That’s it in a Nut shell. I hope it makes sense……..