Tag Archives: google

Coherent Thought Processes As Demonstrated in Google Waves

It gives away no secret to observe that lawyers have their own unique discipline and approach to the resolution of legal problems.This is a key skill for any one to learn in life as a method for how they deal with things. Theoretically when you have learned such a skill you can than apply it  to other areas of your life or things you may wish yet to learn.

Training one’s mind to approach problems in a coherent manner requires first one to be aware that they are not thinking as they are communicating. The first signs of this may be surprised looks on colleagues faces when you suggest something with no clear definition on how you are arrived there. Quite often pure thinkers struggle with either too many thoughts all at once and freeze at not being able to deal with the information overload. Or they have one thought and go into such depth that they lose the context of  the thought.

A good approach is to focus on thinking coherently and be aware that one has leanings to one side or the other. It is also a state of being that one exhibits in there every day activities and does than transcend to all there actions/work one carries out.

A very good example this is the latest development from Google called waves. It exhibits all the qualities of a coherent thought pattern and the result is an amazing product that will transform the way we communicate. Combining diffused, real time communication and online blogs/wiki all into one.  Google Presents a long presentation below about it, It is well worth it.

Why, I do not want to work for Google

Let’s make it absolutely clear that if Google were to offer me a creative directorship in Google Inc. I would make the time to take that opportunity. But that is not the point. I’m sure that the readers who read this blog are aware of Google’s dominance in the world. From their e-mail program which I am a user of, to the online document storage, Ad sense, Google  alerts, websites, Chat, scholar, reader, etc. Google rules the online world in a little over 10 years. They’ve come from a simple search engine to worldwide dominance with revenues in the hundreds of billions of pounds. So, while it is not  clear that space aliens might control space, it is clear that  Google controls Internet advertising here on earth.

So, what is the point of this blog post. The question that has been concerning me for the last week. Is this, are all the clever people in the world working at ? That is of course preposterous. So why is it then that there is not even a murmur of competition in the water for Google. Yes, there are other search engines, but can you name them. I am sure for the tech savvy of you that you will remember Lycos were that funny little dog, went off and found things that you were looking for, and for the really the early adopters. There is also Alta vista. But where are they now? Well, I know for a fact that they do not hold any dominance in the market and all honesty that has been the case for quite some time. The last time that I used Alta vista, or as it is better known now Ask Jeeves was when 16 MB was considered an awful lot of memory.

So why is it that nobody can come up with a slightly decent product to compete with Google. To put some facts to this question. Currently, Google has 83% of the market share in on-line advertising of billions of webs pages. I would imagine, that it is probably higher. I cannot really imagine anybody using anything else. ‘Go and Google it’ is often considered a solution for researchers to ones off spring. It is well known that working for Google is a very enjoyable experience (see my other blog post) they provide relaxed rooms, think rooms, fireman’s pole, to name but a few of the innovative ideas. So, if you want your company to be innovative and up with the trends. then presumably you may have to take a different approach. In this point I am referring to UK Ltd.

I’m sure there are very many unhappy people at the moment with the current economic climate and less than inspiring job choice. Britain’s innovation and investment in its people is appalling of course it depends who you compare it too Japan or Morocco. One must ask? When will lessons be learnt? Having purely a service based industry with finance at the centre of it has proved to be very costly. It is not inconceivable that some bright spark could have thought of a slightly more innovative business plan and one that is diverse too.

A key ingredient to Google’s success is their philosophy that work and play go together. By engaging the mind in both areas, you create a workforce with enormous potential. Hey, who knows maybe Britain could produce a decent challenge to Google if we think about it.

AdWords – About Quality Score

In a clever way to deliver a better product to their customers, Google Adwords have come up with the quality score. As explained below.

“A Quality Score is calculated every time your keyword matches a search query—that is, every time your keyword has the potential to trigger an ad. Quality Score is used in several different ways, including influencing your keywords’ actual cost-per-clicks (CPCs) and estimating the first page bids that you see in your account. It also partly determines if a keyword is eligible to enter the ad auction that occurs when a user enters a search query and, if it is, how high the ad will be ranked. In general, the higher your Quality Score, the lower your costs and the better your ad position.

Quality Score helps ensure that only the most relevant ads appear to users on Google and the Google Network. The AdWords system works best for everybody—advertisers, users, publishers and Google too—when the ads we display match our users’ needs as closely as possible. Relevant ads tend to earn more clicks, appear in a higher position and bring you the most success.”

It would appear the Google are saying that you cannot buy your way to the top. It would appear that you need to have a quality website to insure your adwords are successful.

What are your thoughts?

If You Are Thinking Of Getting Into Blogging

I was out about this weekend and was asked on more than one occasion why I blog. I blog for a number reasons. Some personal and some professional.

On the professional side:

1. It demonstrates expertise knowledge and expertise in chosen skill year.

2. Increases Google page ranking and key words with relevant fresh content.

3. As a sales marketing tool, to build references through comments and the online community for consultancy work.

4. Generate income through paid advertising.

On the Personal side:

1. As a personal development log

2. to give help and give something back to people trying to understand and use this technology

3. For personal enjoyment of developing writing and pr skills

Chris Brogan is highly accomplished writer and blogger he had this advice to say about blogging in different media spheres.

  1. If your goal is to be an entertainment or news blog, be very clear that it’s that and not a “fun” blog. Consider splitting off your personal or fun blog.
  2. If your blog is to be your business, treat it like that. Get into stats. Get into building audience. Get into delivering something unique. Don’t straddle back and forth on this.
  3. If the goal is to be a great community resource, mix your blogging time with time spent reaching out to the community you propose to serve. If that’s an offline opportunity, like something local, be there. Be active. Be a connector.
  4. If you’re going to be a professional about your blog, carve out the time to do it right. Never, ever, ever post a “sorry I haven’t posted lately” blog post again. Ever.
  5. Up the ante on delivering original material. Get outside the echo chamber. Writing a me-too blog isn’t the way to build your blog to the levels you seek to attain.
  6. It’s okay to use a personal voice. In fact, there’s no point blogging if you’re going to write like a cold robot. But keep personal and useful in balance.
  7. If you are attempting to do real business via your blog, look for ways to convert readers into customers.
  8. If it’s just an ad revenue business, compete, and be honest about that. Compete with others in your space for audience, value, and better deals. My point in this regard is that going halfway into the water doesn’t make you less wet.
  9. If your blog is the premier source of information for nonprofits, for photographers, for whatever, then be sure you’re scouring news feeds and finding information outside the blogosphere to keep that relationship informed.
  10. Make a point of engaging your community often in the comments section, on their blogs, on the other social networks where you cross paths.
  11. chrisbrogan, 50 Ways to Take Your Blog to the Next Level, Sep 2008

 

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Some Useful Google tips, A Currency Converter and Mp3 File Search

If want to see how much your money is worth in another currency instead of searching the internet for a website all you need to do is literally type in what you are looking for as the example below shows. This is a simple but great advancement in web technology.

Type in the Google search box this: 200 dollars in pounds:

Demo link here

Will give you this result:

200 U.S. dollars = 100.877635 British pounds

Rates provided for information only – see disclaimer. More about currency conversion.

I have checked the rates and they are correct which is great for the competition I ran here: http://workconnexions.com/node/659

The same will also work for mpg3 files. The search parameters you need are:

“song title here” intitle:index.of mp3 -html -htm -php -asp -txt –pls

You will need to change the song title to the one you are searching.

Phishing and your Google Adwords Account

This morning I got an interesting email from Google warning for Adword users that they have been a number of security issues recently. Apparently users of the service have been receiving emails telling them that they are at risk to money being transferred from there account. To counter this they have to click on link which leads them to a false site (phishing) Where the site operator is able to get there account information when the user tries to log in. From the criminal perspective is clever scheme. What surprises me is that anyone who would be using Google ad words or administrating it is unlikely to be an internet novice. The problem must be widespread for Google to be emailing all of us. What does that say about their user base?

Here is an excerpt from the mail:

“There are currently reports of phishing attempts that appear to be from adwords-noreply@google.com. These fraudulent emails ask users to update their billing information, take action on a disapproved ad, edit their account, or accept new AdWords terms and conditions. Please remember that the Google’s AdWords team will never send an unsolicited message asking for your password or other sensitive information by email or through a link.

 

If you need to change your account information, such as your billing details or your password, always sign in to your AdWords account from the main AdWords login page at https://adwords.google.co.uk and make the changes directly within your account.

 

We’ve included more information below on how to avoid phishing.  If you have any questions, please don’t hesitate to contact us at http://adwords.google.co.uk/support/bin/request.py?ctx=cuffhelp.”

 

Should Google acquire a social net working site?

With rumours flying around that Google has purchased Beboo and coupled with the fact the it has just signed a new deal with Nokia It would appear that it is time for Google to consider buying a social network platform. It lost out last month to Microsoft to get piece of Face book. Who would be the obvious choice. Given that Google is a market leader it would be looking for someone to match its market position. With Face book gone there are quite a few companies left to choose form. Here is my selection with comments

8. MarkTD : This is marketing networking and considering Google is one of the largest marketers on the internet this is an unlikely choice.

7. Newsvine : This network concentrates on news stories, it was launched in March 2006 read, write, and interact with the news. I have put this at number 8 as Google would be unlikely to be interested in Newsvine as it already has its own partners in providing News to it users accounts.
6. Plime : The social network that is groomed by users, it is an interesting concept but they have a lot work to do yet to refine the site and make it more workable.

5. del.icio.us: This enormously popular social bookmarking was the first before a whole line imitators. Graphics wise it would work well with Google unfortunately Google does offer its own bookmarking service for RSS feeds so it is an unlikely match here.

4. Reddit : As it explains in its own words is a source for what is new a popular on the internet. It is slightly more graphical then del.icio.us Probably too small for Google.

3. Shoutwire : Is quite similar to digg but not as popular. Yet again it is a question of seize….

2. Proppler : I Like this site, I like the way the software works. It has a lot users. Unfortunately they are owned by Aol who again were bought up by Time Warner so unlikely that they would sell to Google.

1. Digg: Is my choice. It is pretty much accepted as the site with highest amount of traffic and users, so it would be very interesting for Google. They could easily add it into their array of products where it would combine well with Youtube, Gmail, etc Of course I have a personal favourite for them here but I am biased Wxc