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Branding – An Ongoing Process

Branding is one of the most important issues for any business if it wants to succeed in this field of fierce competition. Branding is a very basic part of the whole marketing strategy of any business.What is a Brand?

A brand can be defined as just a set of associations that are linked to a particular company or an organization or a business group. A brand can definitely mark the corporate identity of any business. It signifies the values of the organization and its leaders. It tells about the quality of the services that are offered by the company to its customers. It tells how the company or the group differs from its competitors. Hence building a good brand image means achieving success in the business.

Fundamentals of Branding:

The branding process starts from the logo design of the organization. Logo, company name and its tag line combines to form a logo design. It is with this combination people identify your business. Hence good amount of money and time should be spent in deciding this combination. This combination should signify the mission, vision, growth plan and the values of the company. It should say how well you are going to serve your customers with your products and services. Good professionals should be used in getting some ideas on this combination. However, the top level management should take the final decision as they know the business better than any body else.

Branding Strategies:
Most of the companies start branding process even before the company starts and this process continues until the company survives in the market place. Normally all the branding campaigns will be decided by the advertising and management departments with a bit of top level management involvement. You should use the budget that has been allocated to the branding campaigns in a very intelligent manner. Never start with a huge budget campaigns unless yours is already a big brand. Spend amount sparingly in all the available advertising mediums and analyze the results from all the different mediums carefully. Have an in depth marketing mix analysis. This will show you what advertising mediums are giving you a better brand image. Then try to spend more amount on those mediums and try to analyze the possible steps you can take to better the brand visibility from the weaker mediums.
Never stop the branding process. It should go on until your business exists in the market place. If not there is a great chance of another company taking over your market share. If you follow these basic steps, it is definite that the brand image of your business will be quite healthy and it in turn brings in the required business for your company’s success.
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About the author:
Vincent Platania
We have a professional team of graphic designers that possess artistic ability and creative thinking for designing eye catching graphic design. Visit Graphic Design

Challenge Your Brain for Productivity – 5 MITA Steps

Chris Brown asked, “How do you get more productive with your creativity or stay productive and creative?”

My immediate answer’s quite simple… Challenge your brain because the brain leaps to the adventure of unraveling puzzles and problems.

When folks mine rich resources of their brain to solve problems they’ll be more productive! How so? They use more gifts and talents at work. Why then, doesn’t that happen more?

Interestingly, one barrier is bosses or CEO’s who see themselves as boosting productivity, while in reality they stifle job satisfaction. Misplaced efforts to improve worker morale tend to lessen productivity according to research at University of Michigan. The secret is to empower peoples’ gifts and talents.

Amazingly, MITA strategies worked to increase my personal productivity in ways that changed who I am. Here’s a brief overview with links to provide deeper insights for the five MITA steps that jumpstarted my brain and led to productivity in career and more satisfaction in personal life as well…

Question… Ask questions that connect you personally to problems. That process guides your brain to solutions or new opportunities. Such questions might begin “What if I…” “How might I change…” “What would happen if I tried…” You get the picture.

TargetMake a plan that initiates solutions or strategies for the outcome you have in sight. I began to work smarter and not harder by using short term benchmarks and jotting them in my weekly calendar so I kept progressing toward the overall target.

ExpectWhat do you expect anyway? Your expectations must be clear and not foggy or nothing gets done. I wrote down exact descriptions for best end results. Do you seek excellence as I do?

Move What personal resources contribute to the target you have in mind? Most people automatically dip into one or two intelligences used on the job. Some leaders compartmentalize gifts and talents used at work. For instance they use verbal and logical intelligences to tackle tasks day in and day out, so they miss seeing a project through bodily-kinesthetic or interpersonal lenses. To look at your job differently is often to draw on new talents. When you tap into new intelligences to tackle old projects, watch for rejuvenated results!

ReflectReflection leads to growth and change that steps you back to see what’s working and what isn’t. That leads to adjustment opportunities along the way. Without reflection, each new flight you take traverses the same path and engages the same components. Ellen Weber, who created the MITA model, claims if reflection is left out, stagnation results. How does reflection guide your productivity?

Many folks want research evidence to know that MITA strategies work. Recently, PhD University lecturers in Ireland, began using MITA strategies as they taught and assessed university students in medical settings. Research conducted in 2006 showed that professors using MITA strategies had 5% increase in student motivation and achievement. Similar results hold true in business settings.

Whether blogging, writing articles, having fun with grandchildren, or keynoting to university faculty, I discovered MITA strategies bring productivity in all facets of my life.