I found this presentation short sharp and simple about how to sell something. It takes about 2 minutes of your time, but a lot more in thinking about it afterwards.
Was it good for you ?
A customer is standing by the vacuum cleaner display. The Sales assistant approaches the customer and ask “are you looking for a upright or cylinder?”
Which letter best describes the selling skills?
Product knowledge know what you are selling.
Acknowledge customer- make eye contact
You now establish the customers need & wants
Match the products to the needs & wants
Ensure the customer is satisfied.
Now close the sale
Take the money!
I was inspired by this when I visited the local electricity shop. It is kiss inspired (keep it simple stupid).
I am sure there are some people out there who interested in widgets and can spend twenty years talking about them. That is great if I need help to understand widgets I will go and visit a blogger or a professional who can help with that. The widget blogger has a defined audience he knows who it is and the widget lovers know who he is. One could say a perfect Marriage.
Fortunately or unfortunately depending on how you look at it. I have a wide lens and am interested in wide variety of subjects. Which is fine. For each subject I run a blog helping my users in just that area. The problem is business development is quite a big subject area, possible too big. So should I just focus on a few niches like sales, or telephone sales?
Then comes the second question how to market to that market. If I have chosen my area than maybe face to face marketing is better than using twitter or plurker. But Selling to the converted is easier than selling to the newbie.
Food for thought indeed?