Tag Archives: Work Connexions

Leveraging Social Media

Leveraging Social Media

What do all these people love?






Yup, you guess it, we’re all big fans of Pringles. Ted Murphy from Izea posted to Twitter that he was looking for some Pringlish pictures for his presentation at Cincinnati AMA Digital Marketing Summit and he got responses from Drew, Corrin, Connie and yours truly. It was great fun to do and Ted’s presentation went very well. Here are some comments from the blogosphere:

From: R.O. Why! Marketing:

Ted gave some very helpful pointers on how to get started in the maze of social media opportunities. While we’re all caught up in traditional brand development and the interactive marketing programs we’ve always done, there’s an entire ecosystem out there right now of consumers, fans, critics and their conversations that happen whether we participate or not. It’s time to get involved, and to start influencing the conversation.

My key takeaways:

  1. Start listening -What is currently being said?
  2. Create some goals for your social media efforts
  3. Determine what content you can draw from -Text, video, photos, audio, etc.
  4. Find content you can capture -Customers, partners, employees
  5. Decide what you’re willing to share
  6. Choose your platforms
  7. Participate in other conversations, don’t just broadcast -The most important conversations may not be those you start. Seek out conversations about your brand & add value to them.
  8. Create your own storm of social media content

Really great event, and I think Ted’s talk helped make some sense out of the social media storm, and gave everyone a few clear steps to getting involved.

From The Future Value of Business:

Ted’s message about blogging was all about making a personal connection with your customers. Blogging allows a company to show its human side. A company no longer has to be just a name and a logo. A company blog shows your customers the passion, excitement and intelligence of the employees who contribute to the blog. The company now has feeling and a pulse. The company can now show their customers that employees are engaged, content, and willing to share their work experiences. Great Companies inspire Great Work.

From Pimp My Keywords:

His topic, “The Social Media Symphony” was subtitled “Harness the power of social media to drive traffic and sales.”

Far too many people are unaware of what social media means and Murphy explained it well pointing out that social media is a platform and distribution channels that provide scale to reach millions of people.

Consider this: Murphy said five years ago only a few people would have viewed a video of him snoring in the backseat of a car. Today, however, that video can be easily viewed by millions of people. The potential is unlimited.

Today, with Web 2.0, the difference is “social” and is now about people, conversations, interaction and community. A huge difference.

According to Murphy, the way social media works is to “listen.”

Listen for mentions of your company or brands. Understand what your customers are saying.

Listen for mentions of your competitors. And, listen for mentions of subjects related to your industry.

These “conversations” are happening at:

  • Facebook
  • Friendfeed
  • Twitter
  • Utterz
  • Plurk
  • Brightkite
  • Tailrank
  • Techmeme
  • Digg
  • Google Blog Search
  • Technorati
  • CoComment

Murphy added that once you have located a discussion, you need to conduct your research (Who started the conversation? What is their relationship with your firm? What is their goal?), then determine your goal and never ever go straight into a sales pitch.

While social media does take time (and who has “time” these days?), you have to start somewhere and do what you can to get involved and participate.

Sounds like it was a great talk. I wonder if the slides are available for download anywhere

How to Set Up Your Own Social Networking Site

There are some key factors that one will need to consider if they want t set up their own networking site. This is best explained by the Night Rider comparison. Face book has managed to amass over 6,000 people that are interested in the eighties Hit TV show Night Rider. It has its own Night Rider page. When the original star of the program, David Hasselhoff, heard about this, he decided to start his own net working site and cash in on the shows staying popularity.

What does this teach us about networking?

1. If you are a member of a group or share a passion, you can start own Networking site. A group of people with similar interest is an important ingredient in setting up Networking site.
2. If you lead this by setting up such a site, you can than reap the rewards and/or advertising and related products.

I do see many more companies setting up there own networks where you can interact with the company. As the value to social networking is in the people. Why would any company want to source that out? Especially considering that software is readily available for such endeavours. What sites can you imagine?

And the Winner is, with 200 Dollars.

Congratulations to Steve Nurse who has won our Blogging competition and receives 200 Dollars. Steve’s winning post can be read below: http://workconnexions.com/node/705 Steve who also blogs at his own site http://www.sirius-cybernetics-corporation.co.uk has a love of computers and all things electronic. He works in mobile communications in a higher management role . In his spare time he builds websites for people and fixes computers. Well done Steve. Look out for our new competition coming soon.

Try The New Work Connexions Site

wcx

We have been working for some time on launching a new site focused on Business Development. We our now throwing the doors open and inviting old and new users to join our community and grow your business. Over the next weeks we will be moving data and users over to the new site, ready for a new spring campaign. So come and try it out at www.workconnexions.net

Premium accounts turned on & Rss Feeds on Work Connexions

We have turned on the premium accounts for all users. Also we have added RSS feeds so you can stream the information to your desktop.

What are Feeds?

News feeds allow you to see when websites have added new content. You can get the latest headlines and video in one place, as soon as its published, without having to visit the websites you have taken the feed from.

    Feeds are also known as RSS. There is some discussion as to what RSS stands for, but most people plump for ‘Really Simple Syndication’. In essence, the feeds themselves are just web pages, designed to be read by computers rather than people.

How do I start using feeds?

    In general, the first thing you need is something called a news reader. This is a piece of software that checks the feeds and lets you read any new articles that have been added. There are many different versions, some of which are accessed using a browser, and some of which are downloadable applications.

Browser-based news readers let you catch up with your RSS feed subscriptions from any computer, whereas downloadable applications let you store them on your main computer, in the same way that you either download your e-mail using Outlook, or keep it on a web-based service like Hotmail.

    Once you have chosen a news reader, all you have to do is to decide what content you want it to receive. For example, if you would like the latest BBC News Entertainment stories, simply visit the Entertainment section and you will notice an orange button on the left hand side.