For the longest time I could not understand spam. I failed to see the benefits of a promised breast enlargements or a new Gold watch that is not offered on Amazon. To put it frankly I considered it a total waste of everybody’s time. Why did some yo-yo sit there comprising emails that make no sense with links that would never be clicked upon or is that the case?
For the average educated person one can assume there is no interest in spam. The Spam market is for the poorly educated who most probably have little or no education. It is this type of user who is the most susceptible to this type of marketing. (third world countries) Unfortunately the spammer cannot differentiate from the email address the country of origin. (maybe we should start using country domains on our emails)
Spam exists because it does achieve it objects. 17 percent of the emails sent out will be clicked upon on and presumable a slightly smaller percentage will buy the products offered.
Of course due to the low cost of this form of marketing it is very attractive marketing for certain products. I was going to write companies here but I know any western company caught associating with this would face legal proceedings.
There is millions of pound spent on anti spam software, hundreds of thousand man hours on security. Is it effective? Well yes intill we have the next round where it starts again each side trying to better the other in spam wars.
So how do we defeat Spam? Educate People so that they know better would be my choice. It might solve one or two other problems too.
For Further reading on this topic check out Bruce Schneier excellent article http://www.schneier.com/essay-143.html