The main difference between other social networking sites and Work Connexions is that we are transparent. You can see all the company information/products/blogs/etc without signing up. If you want to see business information on other biz sites than you have to sign up first before you can view the information. On Work Connexions we do not believe in that. We believe that businesses want to gain as much exposure as possible. Which is why our page views are much higher. As we provide W3C accessibility access to our site.
Other benefits included:
Increased page rank in search engines
Easier for people to find you and your website
Feedback and recommendations and forums